Adam Cotterill

“A man shows up to his work and his life only as powerfully as he feels in the four walls of his home.

About me

Achievement used to be my North Star: in sports, academics, and then my career. At 25, I was working in New York for an energy investor, set to make $350k that year.

But I’d never felt less fulfilled. So I quit.

Instead, I bought a one-way ticket to Nicaragua and learned to surf. Ten days in, I met Abbie. We’ve since married, and our growing family now lives on Vancouver’s North Shore.

The proposal — silhouetted on rocks at golden hour
Adam travelling
I’ve travelled to 36 countries (and counting)
Adam and Abby on the beach on their wedding day
Published in the Financial Times — but my best work is love letters to my wife
Adam in rugby kit
I love to run; played soccer and rugby for BC and Canada
Adam travelling

I’ve travelled to 36 countries (and counting)

Why I do this

I used to believe that success was everything, so I drove myself to achieve it. And I did… only to find what mattered most—presence, peace of mind, depth of connection—was still missing.

I’ve since realized I’d had it backwards. Our relationships, with others and with ourselves, are primary. Everything else is derivative.

So I started a business that lets me build the life and relationships I’ve always wanted, while supporting other men to do the same.

Adam paddleboarding on Burrard Inlet with his dog

I realized I had it backwards. Our relationships, with others and with ourselves, are primary.

Adam and Abby on the beach on their wedding day

Published in the Financial Times — but my best work is love letters to my wife

My perspective

Most men prioritize external achievement: chasing goals, building businesses, providing for their families. They do so in search of a feeling — and no matter what they accomplish, it remains out of reach.

Because what we're actually looking for is only available through connection with others. But being in relationships requires a different, even opposing set of abilities than what enabled our achievement: presence, attunement, vulnerability, sensitivity.

We were born with these abilities, and then as young boys we learned to suppress them. As men, reclaiming them is the work and the opportunity.

“God said, take what you want and pay for it.

Adam on a hike above the river
Adam and his dad overlooking Howe Sound
Adam and Abby expecting their first child
Adam on a red-rock canyon ledge
Adam in rugby kit

I love to run; played soccer and rugby for BC and Canada

The work

I work with men in their 30s who are as committed to building a thriving inner life as they are to creating a prosperous business or career. Together, we get clear on what's most important to them and how they'd need to show up to create it. And then we take action.

Through our work, my clients' relationships deepen, their businesses grow, and they begin to truly enjoy the experience of their lives.

My Clients

If you're interested in getting to know me, let's have a conversation.

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